About

---

Evolving Man Project aims to redefine alpha male and family man to gentleman standards. Men should no longer fit in a box, confined to rigid conditioning set by society, but instead live with authenticity. Being confident isn’t about how many people you can compete with, it’s about not feeling the need to compete with anyone in the first place. It’s time to stop, pause and reflect on yourself. 

Recalibrate, realign and recharge. 

Is your current life how you wanted? Are you living how the you of five years ago envisaged? Are you demonstrating your best version to your family? Are you making the most of what’s in front of you?

Evolving Man Project is here to support you to reach higher standards, and the character and heart of an Inner Lion.
 

  As a young child, I remember clearly being let down by the man who was supposed to be my ‘dad’; the one man in my life who was meant to be there for me no matter what. From being a child through to adulthood, I struggled with knowing that my ‘dad’ was out there but that he didn’t want anything to do with me. It raised questions with me, as to whether it was my fault or in fact, was I not worthy of being loved. As the years passed, and I learnt more about the world, I came to realise that this was very much on him and not myself. With that however, I vowed that I would do all I could to consciously not become the same as him. By living a life left to default with no conscious thought, would inevitably lead to becoming how he is as a real possibility. From this, I made it my purpose to share my ideas, thoughts and wisdom with others on positivity and authenticity, inspiring men to live their life on a positive path to improving their standards to become a modern gentleman. Whilst I once worked in the hospitality industry, it meant changing career to becoming a family social worker, studying at the University of Salford, so I could research and gain relevant experience for The Evolving Man Project.

In respect of my first book, The Evolving Man, I have been supported by my loving wife to write, and of whom between us, we have nine children. I always remain humble and my goal is to inspire just one man to live to a higher standard, which perhaps may start a conversation with another as a ripple effect. I want The Evolving Man Project to be a blueprint for the next generation, so as a society we can start to educate our boys to aim for gentlemanly standards and for our girls to know the minimum standards they should tolerate. I want each man to reflect on their own life, to become a better role model for those around them and to define their own perception of being an alpha male, which brings emotional awareness, love, respect, kindness and an open mind to the world.

Away from researching and writing, and my practice in social work, I love spending time with my wife and our children, and am passionate about kickboxing, currently training towards a Brown belt, which is one away from Black.  

Globally selling, and being read through the English football leagues and American NBA, to name a few, The Evolving Man aims to inspire a positive change in men. 

Have you ever stopped and thought which way your life is heading as a man? Are you coasting through life without a second thought, not thinking how you can raise your standard to be that of a gentleman. Over years of research, I have identified five key attributes to becoming a gentleman, explaining how you can enhance yourself with each one and explore how and why we must redefine masculinity. Statistics never lie, and it is clear that abusive behaviours are primarily committed by men, and likewise, the rate of depression and suicide is higher with men. These give a very clear picture; men aren’t raising their standards to benefit themselves or those around them. Too fixed in the way they think, men continue to live in the same way they always have, with little to no thought of how or why they should change this.

The key attributes identified are choices, ownership, effort, ego and prioritising family first.

The Evolving Man finds conclusion of redefining masculinity and what it means to be an alpha male. The idea is discussed that in the modern era, men have lost the notion of being a gentleman. At the core of being a gentleman is always placing family first, living a life of authenticity and not one so deeply rooted to the expectations of others and society. It’s living with adaptability and an open mind to welcome new ideas, new life approaches and where equality is paramount. In recent years, we’ve seen the emergence of the Me Too movement, focused on supporting victims of sexual abuse and violence. Rather than focusing solely on victims however, there needs to be an approach which educates boys and men to a higher standard, whereby they understand it is a man’s problem and that collectively it is only men who can improve this. Ultimately, it is men’s responsibly to break the cycle and stand up to say it is not good enough, and that changes must be made to improve.